10 Quick Tips For Marketing Your Website Effectively

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!
Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.
2.) Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).
3.) Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.
4.) Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.
5.) Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.
6.) Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.
7.) Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!
8.) Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)
9.) Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.
10.) Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!
This article was written by Eric Riggleman with Raleigh web designers Ludex Marketing, experts in Web Design, Search Marketing, Graphic Design, and Custom Web Application Programming.

Source: How to Marketing a Website

The Benefits of Marketing Your Website With a Service

Website marketing services come in all shapes and sizes. The services offered are all over the map. There are some good companies out there, but there are just as many that will not follow through on their promises or will just plain take your money and do nothing at all for you.
What marketing services do you need and which company is best for me are two questions that are on the minds of many people who own websites. Hopefully this article will help you figure those answers out so that you can get the most for your money.
Quite a few website owners know a little something about website marketing, but not enough to get top ten rankings in the search engines. That is why they turn to website marketing services. In order to get all of the services that you need, you will have to do a lot of exhausting research. There are literally thousands of website marketing services on the internet to choose from. But what website marketing service do I need, you are asking yourself.
You should start with these:
article writing and submissions
directory submissions
press release writing and submissions
email marketing
These are the simplest ways to build links for the search engines and get your company’s name and products in front of potential customers. The problem is that you need thousands of these links to rank well. That is where website marketing services come in. For a minimal fee they will submit your website and article to a set number of directories to build these links. Let’s face it, it would take you weeks to do what they do in a day.
These services earn their money when they are working for you. Which Of The Website Marketing Services Is Best For Me? This is really the most exhaustive part of your research. You have to know what services you want first. If you can’t write good copy, then you will need that written before getting started with a website marketing service. Make sure you have done your keyword research. After you have all of your ducks in a row, then look for a site that has been around for awhile and is ranked fairly high. If the marketing services can’t market themselves, how can they market you website? Look for services that offer a refund if they fail to get your keywords ranked in the time frame they say they will.
Website marketing services are easy enough to find, but finding a good one is the hard part. Having your keyword research and copy ahead of time will speed things up. You may be able to get a better price if the website marketing service doesn’t have to write the copy for you. As with any purchase, be careful, research, and look for a money back guarantee. Hopefully this article has put you on the right path.
Rolando Valdes operates a successful Miami computer repair and website marketing service business and resides in Florida, USA. For more details visit his site at: http://www.websitemarketingteam.com/ to learn more.

Source: How to Marketing a Website

Learn How To Market Your Website Online With Google Adwords

Have you heard about PPC (Pay Per Click) before?
Well, today I will show you how to drive great number of people to your website from search engines, and to be more specific, from Google.
Google has become one of the leading search engines in the world (if not the best), Google offers a simple way for the webmasters who are looking for a quick and effective way to generate (Targeted Traffic) to their websites with the lowest cost possible.
Google AdWords
Targeted Traffic means that your site will only receive new visitors who are highly interested in your product or service. Therefore, Google has introduced a service called Google AdWords which is based on PPC advertising model to help you market your web site on Google as long as you can invest!
You (as an advertiser) will only pay Google if they deliver a new visitor to your website, the visitor has to click on a pre-written text ad which you made by yourself (also known as Text Advertising). So, Google AdWords will charge you for every successful click-through that lead a new visitor to your web site.
What does PPC mean?
-Pay Per Click.
-Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
-Online advertising payment model in which payment is based solely on qualifying click-through.
-Pay Per Click. This is an advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.
Source: Google
For More Information about Google Adwords, Please visit:
Maher Dosoqi, Webmaster, SEO and Marketing Professional. He is the Author of an online web master trainign course on LearnWay.com – “Become a Webmaster in 14 Days!”. Founder of Fxcore.com Web Solutions (Web Design, Development and Search Engine Submission and Optimization Services), SMS-Mail.com (Free SMS Sending Service), TrafficPosition.com (SEO Articles and Webmaster Tools).
[http://www.learnway.com/webmaster-lessons-free/adwords_search_engine_marketing.asp]

Source: How to Marketing a Website

Affiliate Marketing – How to Market Your Website For Free

Affiliate marketing is regarded as one of the best ways for making money online. This is mainly because there are a number of ways to promote the product, which you are trying to advertise as an affiliate marketer.
Many people think that a website is very much essential in this business. But, the fact is that you don’t even need your own website for making money through affiliate business internet program, although having a website would be useful. Some of the effective ways to advertise your website without incurring any expenses are given below:

Article Marketing: This type of promotion is regarded the one of the best and oldest ways for driving traffic. Article marketing will be helpful for you in building backlinks to your affiliate marketing website. All you have to do is to just write an article about the service or product, which you wish to promote and submit it to different article directories available in the internet. Apart from article directories, you can also submit your articles to web 2.0 sites. Article marketing can be done free of cost and many successful affiliate marketers has approved this as the best way to promote the affiliate business. But, when you are using article marketing do not forget to provide a link to your website so that interested people can visit your it and can also purchase the product promoted there.
Forums: Another effective way to advertise is the use forums. For instance, if you are promoting electronics products, you can join forums related to electronics. People on these forums might already be looking for the electronic products for meeting their requirements. But, you should be careful while using forums because you cannot make people to buy your products by over promoting it or by spamming. So, be honest while advertising and try to clear the doubts about your product without always promoting your product. Do not forget to provide a link to your website in your signature.
Social networking: Nowadays, social networking websites are becoming more and more popular. So, you can use this wonderful opportunity for advertising your affiliate marketing product. You can start networking with a lot of people through these sites.

Source: How to Marketing a Website

How to Promote Your Website With Guerrilla Marketing

I’ve always wanted to use Guerrilla Marketing in some way and always wondered if it would work for advertising a website.
What is Guerrilla Marketing?
Guerrilla marketing is marketing using your imagination, energy and a lot of time. It takes away from the conventional methods of promoting a product or service and goes with something much more wild and unconventional. This includes reaching out to people by doing unexpected things in unexpected places.
Using It for Websites, Would It Work?
There is nothing to suggest that Guerrilla Marketing wouldn’t work in this market, because all it involves is doing some out of the ordinary. So if for example I Google wanted to advertise their new clothing range (far fetched I know!) they could rent out a side of a building in the centre of London and stick their clothes up onto the wall. These clothes would be positioned so that they would spell out ‘Google’. Not only would people be able to see it, but they would also be intrigued to why clothes were being used. They would probably then head over to Google and search for it, resulting in another customer for Google.
What I have just said shows that Guerrilla Marketing would work for a website, because it is just the same as a company which operates in a high-street store. However, what I would like to look into more is whether Guerrilla Marketing would work for a website, on the web.
Guerrilla Marketing for Websites on the Web
What I mean by this is doing something out of the ordinary on the internet. This is what started my thinking, because, can you really do crazy things on the internet? Yes, you can put a weird video on YouTube, make a song about your company and release it for free. But all of these things have been done so many times before; can we really still call it Guerrilla Marketing?
This is where I become stumped. I really can’t think of any methods of Guerrilla Marketing on the internet. But maybe this is where this all comes together. It’s about doing new and exciting things, which will get people interested in your product. So to achieve this, you need to come up with something which can be used effectively online and will create the kind of effect which I mentioned above.
Don’t Be Afraid To Try New Things
It’s a common saying, and one which is actually true. If you do have a new marketing idea, just go for it because it will allow you to try out news things and hopefully achieve something you weren’t really expecting. In my opinion crazy ideas are always the best. Everyone sticks to the same old routine every day and this means we become tired of doing it. This is the same with marketing, once I have seen it, I don’t want to see it again, yet this happens all the time. Guerrilla Marketing is a way of changing that, adding something new to the equation to, in some ways, show off.
Why Use It For Websites?
As well as what I have just mentioned, this type of marketing can also be a lot cheaper than any other method, especially if you can think of something you can do totally by yourself. An example of this where companies went around London writing their company names on the floor, cheap and easy to so, but it gets great publicity. If you can think of something which can do this, then not only will you save loads of money on advertising, but you will virtually gain free visitors. The only thing to do this is time, and as always this can be a problem.
To conclude, Guerrilla Marketing is a great way of getting your name out there, into the world. The problem is its hard to think about something new and exciting, but if you to, you’ve struck gold. I don’t want people to see this post as ‘I need to do some Guerrilla Marketing now!’, but as more as an incentive to try and think a bit more creatively when trying to market your online business.
Simon Duck has a keen interest in management and computing and uses these skills to try and help others and make money. He started Profit Duck to try and get the basics ideas of business into the open, whilst building on them with his own ideas. As well as this you can follow his story of trying to make money his own way.

Source: How to Marketing a Website