10 Quick Tips For Marketing Your Website Effectively

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!
Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.
2.) Start a subscription-based newsletter. Every company, in my opinion, should have some sort of informative newsletter. Your newsletter should be published on a set schedule, but only one that you can maintain. Ideally, your newsletters should contain informative articles. You don’t need too much content, but the content you have should be eye-catching, easy to read, and something that people want to see. If you bore your customers with your newsletter, you won’t be helping to market your website. Create a newsletter that compels people to do something… write a how-to on something related to your industry, or a top 10 tips that people might find interest in (wink, wink).
3.) Add your website to your company’s voicemail message. Even if it’s something along the lines of, “Leave us a message, or contact us on the web at www-dot-yourwebsitehere-dot-com. Are you seeing a trend here? It’s important to TALK about your website, and if you have something people want to see (which you should with that fancy site of yours!), your work will pay off.
4.) Put your website on your company building’s sign. This one’s sort of a no-brainer, but what better of a way to get people to scope out your company in the comfort of their own home. People driving by will remember your address, especially if you have an eye-catching sign, and make your website large enough and easy to read from a distance.
5.) Tell Google when you’ve got new content… Take this tip straight from Google themselves, “If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google’s discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.” If you aren’t sure if your site has a sitemap indexed with Google, or you’d like help building your sitemap and properly publishing it, contact your web developer.
6.) Use an email signature in your correspondences, and make sure that a link to your website is in it. Not only will this provide for an easy way for your customers (or potential customers) to find your site, but it will also allow for an easy portal for them to visit you.
7.) Yes, your website is up and running, but now how are people going to find it? Many companies build a website and forget about it… YIKES! Use social networking websites like Facebook and Twitter to broadcast your website to those you are in contact with. For small businesses and startups, word of mouth can be the difference between success and failure!
8.) Advertising your site offline is equally important as advertising your site online. Make sure your web address is in your literature and publications (business cards, corporate branding material, fax cover sheets, etc.)
9.) Update your website AT LEAST once a month. I would say less than once a week is too little, but it’s important to keep your content fresh, especially if you have an informational site.
10.) Make sure that your website is built with valid code (to check it, go here: http://validator.w3.org/ ), your meta tags are properly used, and each page has a proper title. Consult your web developer about these items, as they are all important for your website to have.
Realize that the key to successfully marketing your website is a never-ending, integral process that you NEED to do. Take the time to properly work on the items above, and dedicate yourself to doing it right. You just invested in your website, right? Why not make the most of it and start seeing your hard-earned efforts pay off!
This article was written by Eric Riggleman with Raleigh web designers Ludex Marketing, experts in Web Design, Search Marketing, Graphic Design, and Custom Web Application Programming.

Source: How to Marketing a Website

The Benefits of Marketing Your Website With a Service

Website marketing services come in all shapes and sizes. The services offered are all over the map. There are some good companies out there, but there are just as many that will not follow through on their promises or will just plain take your money and do nothing at all for you.
What marketing services do you need and which company is best for me are two questions that are on the minds of many people who own websites. Hopefully this article will help you figure those answers out so that you can get the most for your money.
Quite a few website owners know a little something about website marketing, but not enough to get top ten rankings in the search engines. That is why they turn to website marketing services. In order to get all of the services that you need, you will have to do a lot of exhausting research. There are literally thousands of website marketing services on the internet to choose from. But what website marketing service do I need, you are asking yourself.
You should start with these:
article writing and submissions
directory submissions
press release writing and submissions
email marketing
These are the simplest ways to build links for the search engines and get your company’s name and products in front of potential customers. The problem is that you need thousands of these links to rank well. That is where website marketing services come in. For a minimal fee they will submit your website and article to a set number of directories to build these links. Let’s face it, it would take you weeks to do what they do in a day.
These services earn their money when they are working for you. Which Of The Website Marketing Services Is Best For Me? This is really the most exhaustive part of your research. You have to know what services you want first. If you can’t write good copy, then you will need that written before getting started with a website marketing service. Make sure you have done your keyword research. After you have all of your ducks in a row, then look for a site that has been around for awhile and is ranked fairly high. If the marketing services can’t market themselves, how can they market you website? Look for services that offer a refund if they fail to get your keywords ranked in the time frame they say they will.
Website marketing services are easy enough to find, but finding a good one is the hard part. Having your keyword research and copy ahead of time will speed things up. You may be able to get a better price if the website marketing service doesn’t have to write the copy for you. As with any purchase, be careful, research, and look for a money back guarantee. Hopefully this article has put you on the right path.
Rolando Valdes operates a successful Miami computer repair and website marketing service business and resides in Florida, USA. For more details visit his site at: http://www.websitemarketingteam.com/ to learn more.

Source: How to Marketing a Website